My Beauty Startup: Peau de Fée
- sydnf4
- Dec 11, 2024
- 2 min read
Inspired by my love for tropical island getaways and the transformative spa experiences worldwide, I founded Peau de Fée (璞菲) with a simple mission: to bring the luxury of a spa day home through premium, eco-friendly personal care. The products are crafted from botanical ingredients, and designed to embody purity and wellness. Peau de Fée targeted women aged 22-40 who seek quality self-care, blending sustainable practices with indulgent experiences. Our partnerships with luxury hotels further reinforce the brand's commitment to providing a high-end, nature-inspired experience that prioritizes both beauty and well-being.
Peau de Fée at the 2019 Shanghai Ideal Home Show: An Island Spa Experience
Peau de Fée’s pop-up at Shanghai’s Ideal Home Show recreated an island-inspired spa atmosphere, showcasing an all-natural hair and skincare line. The event featured interactive forums on effective hair care, emphasizing scalp health and the role of quality ingredients in hair vitality. Invited by the organizers as the founder, I spoke on Peau de Fée’s commitment to pure, non-toxic formulas designed to support long-term scalp and hair wellness. Attendees experienced Peau de Fée’s latest hair rescue product firsthand, further establishing the brand’s presence in the haircare and wellness industry.
Brand discovery by Fashion Media:
The Skincare Brand Winning Hearts and Bringing Spa Bliss to Your Daily Routine
In a 2018 article, GlossPP—a Chinese site covering global fashion and style—highlighted Peau de Fée as an emerging favorite online, celebrated for its luxurious, spa-inspired skin and hair care. Known for its natural ingredients and indulgent textures, the brand offers users a relaxing, sensory escape in their daily routines. Peau de Fée blends high-quality formulas with a tranquil essence, bringing a spa-like experience to at-home personal care.
Peau de Fée’s Journey to Bring Luxury Spa Experiences Home with Natural, Eco-Friendly Care
In my 2017 interview with Lieyun (猎云网)—a leading Chinese platform spotlighting startups and innovation—I had the opportunity to share the story behind Peau de Fée. The article captured the attention of industry investors and venture funds, sparking valuable interest in the brand.
Retail Product Line Initial Launch at TRB, Beijing.
On the afternoon of March 13, 2016, I hosted an exclusive product launch at the historic TRB Temple Restaurant in Beijing. Peau de Fée was known then for creating luxury product lines for prestigious hotels like Four Seasons, as I had primarily operated it as a B2B business. This event marked the debut of the brand’s retail line, bringing its premium skincare products directly to consumers for the first time. Over time, I led Peau de Fée’s successful transition into the B2C market and tailored its offerings with a specialized focus on haircare products.
