A Ground-up Creator, Business Strategist, Tech Investor.
CV
Professional Journey
My journey has been fueled by a commitment to bridging connections and fostering collaboration across cultures and industries. With a uniquely diverse background and a passion for impactful innovation, I bring real-world experience in crafting messages that resonate with strategic goals. Each project is approached with a blend of strategic foresight and practicality, leveraging analytical insights to navigate challenges and identify growth opportunities. My hands-on management style has been essential in guiding ventures at every stage, from startup to scale-up, strengthening my capabilities and deepening my commitment to fostering connections that drive mutual success.
Skills & Expertise
Business Strategy | Startup Consulting | Leadership | Branding | Marketing
Communications | Growth & Expansion | Fundraising | Business Development
Work Experience
2021 - Now
Senior Strategist and fractional CMO
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In my current work, I advise startups and ventures across health tech, consumer goods, and cross-border markets on branding, product and go-to-market strategy, and stakeholder communication. Support founders in refining narratives, pitching for successful funding, strengthening investor and partner relations, and building credible, scalable brands that drive growth. My clients include venture funds.
2015 - 2020
Founder, Investor Relations and CMO | Peau de Fée LLC
Launched and scaled a DTC hair care line in China, tapping into an underserved $450M market opportunity. Built a category-defining product that addressed a clear consumer gap, grew the brand from concept to 7-figure revenue, and led it to a successful acquisition.​
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2010 - 2014
Senior Manager, Corporate Communications | Shengkang Group
The group was a prominent energy technology enterprise with two publicly listed subsidiaries in the United States and Singapore, employing over 1,000 staff. Working between the U.S. and China, I assisted the Head of International Business, supporting corporate communications, strategic planning, and the development of international partnerships to drive global expansion.​​​
2008 - 2010
Chief of Staff & Investor Relations
Private Equity Fund - China Fine Art Management
CFAM - a fund investing in world-renowned Chinese art. ​ I spearheaded the launch of the cross-border fund from its inception in China, reporting to managing partners in the US and China. I managed daily operations, investor relations, and the fund’s private gallery. Created seamless private viewing experiences at our gallery, ensured smooth fund operations, and supported the managing partners in driving strategic decisions, facilitating the fund’s overall success and growth.​​​
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Education
University of San Francisco, United States
MA, Professional Communications | Graduate School
University of Newcastle, Australia
MS, Applied Finance | Graduate School of Business
Interests
Outside of my professional life, I’m driven by a passion for innovation, technology, and entrepreneurship, with a deep appreciation for wellness and art. I love exploring how creativity and problem-solving intersect, fueling both my work and personal projects. When I’m not working, I recharge by immersing myself in nature through hiking and sports, and balance my energy with creative pursuits like painting and handcrafts. I’m also an avid foodie who enjoys discovering new cuisines, and I find fulfillment in giving back to the community through volunteering.