A Ground-up Creator, Communications expert, Business Strategist.
CV
Professional Journey
My journey has been fueled by a commitment to bridging connections and fostering collaboration across cultures and industries. With a uniquely diverse background and a passion for impactful innovation, I bring real-world experience in crafting messages that resonate with strategic goals. Each project is approached with a blend of strategic foresight and practicality, leveraging analytical insights to navigate challenges and identify growth opportunities. My hands-on management style has been essential in guiding ventures at every stage, from startup to scale-up, strengthening my capabilities and deepening my commitment to fostering connections that drive mutual success.
Skills & Expertise
Business Strategy | Startup Consulting | Leadership | Branding | Marketing
Communications | Growth & Expansion | Fundraising | Business Development
Work Experience
2021 - Now
Senior Strategist and fractional CMO
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Developed branding and go-to-market strategies for companies from China to U.S., in several industries, including health technology, leveraging market and industry analysis to enhance shareholder equity.
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Rebuilt and elevated brands, strengthening storytelling and market credibility, such as Transform VC, Vuples Ventures.
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Coaching entrepreneurs on product positioning and narrative crafting, ensuring a strong brand presence.
2015 - 2020
Founder and CEO | Peau de Fée LLC
Launched and scaled a DTC hair care line targeting the most dynamic growth market - China. Built the brand from concept to 7-figure revenue, setting a premium standard before acquisition.
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Developed a compelling brand story and messaging framework that positioned the company as a premium player, securing stakeholder trust and market credibility.
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Crafted and executed communication strategies that defined brand identity, strengthened executive visibility, and drove audience engagement. ​
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Successfully secured Angel funding from HK investors through fundraising efforts.
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Crafted sales plans, drove the business from concept to commercial product, and achieved 65% annual revenue growth.
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Created the corporate structure, oversaw operations and distribution, and established consumer outreach.
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Established strong partnerships for production and commercialization.
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Ran all day-to-day operations, the decision marker for all segments of business.
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Built strategic collaborations that enhanced the brand's visibility and credibility.
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2010 - 2014
Senior Manager, Corporate Communications | Shengkang Group
The group was a prominent energy technology enterprise with two publicly listed subsidiaries in the United States and Singapore, employing over 1,000 staff. Working between the U.S. and China, I reported directly to the Head of International Business, supporting corporate communications, strategic planning, and the development of international partnerships to drive global expansion.​
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Spearheaded and led overseas business development meetings and actively participated in high-stakes negotiations for international locations, including the United States Tunisia, and Norway.
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Supported management with the development of strategic alliances and led international public relations to complement overseas business development.
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Advised the company President on enhancing his personal image to bolster international communication strategies and better position the company in negotiations.
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Played a critical role as a key collaborator in bridging interests, building rapport with stakeholders, and fostering collaborations to achieve mutually beneficial outcomes.
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Successfully leveraged communication and interpersonal skills to facilitate negotiations and build relationships with diverse stakeholders, closed a $50 million contract, resulting in a track record of successful business partnerships.
2008 - 2010
Chief of Staff & Investor Relations
Private Equity Fund - China Fine Art Management
CFAM - a fund investing in world-renowned Chinese art. ​ I spearheaded the launch of the cross-border fund from its inception in China, reporting to managing partners in the US and China. I managed daily operations, investor relations, and the fund’s private gallery. Created seamless private viewing experiences at our gallery, ensured smooth fund operations, and supported the managing partners in driving strategic decisions, facilitating the fund’s overall success and growth.​​
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Directed daily operations of the China office, ensuring seamless execution of business and communication strategies.
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Drafted investor reports, analyzed market positioning, and presented quarterly results.
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Built and maintained strong relationships with investors, crafting persuasive narratives to drive confidence and continued investment.
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Managed the fund’s relationships with major auction houses in China, strengthening credibility.
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Project managed the publication of a high-profile catalog, collaborating with world-renowned art experts to shape compelling narratives around key holdings.
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Contributed to a 2x growth in investment portfolio value by aligning messaging, positioning, and stakeholder engagement with market opportunities during my tenure.
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Education
2023 - 2024
University of San Francisco, United States
MA, Professional Communications | Graduate School
2007
University of Newcastle, Australia
MS, Applied Finance | Graduate School of Business
Interests
Outside of my professional life, I’m driven by a passion for innovation, technology, and entrepreneurship, with a deep appreciation for wellness and art. I love exploring how creativity and problem-solving intersect, fueling both my work and personal projects. When I’m not working, I recharge by immersing myself in nature through hiking and sports, and balance my energy with creative pursuits like painting and handcrafts. I’m also an avid foodie who enjoys discovering new cuisines, and I find fulfillment in giving back to the community through volunteering.